Dada in London, work 552; Primary Contrary
Primary Contrary – the conning of the consumer
c. Michael St.Mark 2011
Taking the generally accepted artists’ primary colours of red, yellow and blue, this seminal work intends basic dichotomy visual/literal contradiction and confusion in the viewer, regressing him back to first intellectual learning, disassembling the mental link between experience and language that is used in politics and media to manipulate the individual’s choice and thereby awakening a powerful awareness of its strong hold over us.
This Work also specifically relevant to product labeling; horse meat in the packaging guise of beef for example..
.. or “ Green Leaf Salad “